We supply cereals to a whole range of resellers the majority being micro or small enterprises owned by women and youth, who procure cereals for resell at a markup, schools, hospitals, churches, restaurants, and food vendors. Our Retail customers constitute purchases for household consumption, restaurants, and mini-marts whom we sell at our “everyday low prices” price strategy. Our focus to provide affordable food for the mass market, especially the bottom of the pyramid mostly low and middle income households. We pride ourselves in being able to feed Kenyan at less than US$1/day.